Chloe Moodboard

If I start new projects, it always begins with a moodboard search. Which colors will I use? Which images? Which details?… but in the end, my essential question is: “Which appearance and feeling will I transport with the design?”

Minimal, simple & calm

Reduced colors are the central part of this moodboard. But make a color reduction also means a less design appearance?

Reserved colors let your design emphasize, and the main information can appear best.

I have used this moodboard for the Chloe Keynote Presentation, which matches – because of it’s minimal, clean, and reduced look – to many business fields.